Formula 1's Lewis Hamilton is bringing his streetwear label +44 and non-alcoholic spirit Almave to Singapore for the first time in Southeast Asia, timed to this year's Singapore Grand Prix race week.

TL;DR

  • Lewis Hamilton's lifestyle brand +44 and non-alcoholic agave spirit Almave are making their Southeast Asia debut in Singapore, through a year-long partnership with Marina Bay Sands announced on 21 September 2026.
  • A +44 pop-up and limited-edition capsule with Singapore artist Jahan Loh runs from 5 to 11 October at The Shoppes at Marina Bay Sands.
  • Almave is exclusive to MBS for a year, with a signature zero-proof cocktail, The Lewis, available from 8 October, timed to the Singapore Grand Prix on 9 to 11 October.

What is Lewis Hamilton bringing to Singapore this F1 season?

Seven-time Formula 1 world champion Lewis Hamilton is bringing two of his personal ventures to Singapore for their Southeast Asia premiere: lifestyle label +44 (Plus44) and non-alcoholic blue agave spirit Almave. The launch runs through a partnership with Marina Bay Sands (MBS), announced on 21 September 2026, and is timed to the Singapore Grand Prix race week. Plus44 was founded in 2022 out of Hamilton's interest in fashion, music and art, and produces limited-edition capsule collections inspired by his personal style.

What's in the Plus44 Marina Spaceport capsule collection?

The Singapore-exclusive capsule, called Plus44 Marina Spaceport, is a collaboration with Singaporean artist Jahan Loh, known for his recurring Spaceman motif. Loh's artwork has been reinterpreted with racing-inspired detailing across a range that includes hoodies, tees, shorts, jerseys and a celestial camo tracksuit. The pieces are sold exclusively online at plus44.world and at a pop-up experience at The Shoppes at Marina Bay Sands, unit B1-148, opposite Yardbird Southern Table & Bar, running from 5 to 11 October.

What is Almave, and where can you try it during race week?

Almave is a non-alcoholic blue agave spirit co-founded by Hamilton with Casa Lumbre master distiller Ivan Saldana. Launched in 2023, it is crafted in Mexico from real agave using techniques adapted from traditional tequila production, including distillation in copper stills, and comes in three expressions: Ambar, Blanco and Humo. In Singapore, Almave will be exclusive to Marina Bay Sands for one year as part of the resort's Zero Edit alcohol-free drinks programme. The signature zero-proof cocktail The Lewis, co-created with Hamilton, is available from 8 to 15 October at Bread Street Kitchen, LAVO Italian Restaurant & Rooftop Bar, Mott 32, WAKUDA Restaurant & Bar and Yardbird Southern Table & Bar, as well as via in-room dining. From 16 October, it continues at a smaller set of restaurants, including CUT by Wolfgang Puck, WAKUDA and Paiza Sky Residence, through September 2027. A wider Almave Circuit cocktail selection also runs from 8 to 15 October at LAVO, Mott 32, Spago Bar & Lounge, WAKUDA, Yardbird and Paiza Sky Residence, and bottles of Almave are sold at The Gift Shop at Hotel Tower 2.

Why is this happening now?

The timing is deliberate. The Singapore Grand Prix takes place from 9 to 11 October, and Marina Bay Sands sits directly beside the street circuit, making it one of the busiest lifestyle hubs in the city during race week. Pairing a Hamilton-branded pop-up and a Hamilton-branded drink with the race gives fans a way to engage with the driver beyond the track itself, and gives MBS a headline attraction for the roughly ten days when Singapore's tourism and hospitality sector is at its most visible. Neither CNA's report nor MBS's own announcement discloses commercial terms of the partnership, and this article does not speculate on them.

Where else to go in Singapore this week

If you're planning a trip around Marina Bay this month, pair it with what else is closing soon: Gardens by the Bay's Mid-Autumn Lantern Trail Closes This Sunday, Here's How to Catch It Before It's Gone (hotinsg.com/gardens-by-the-bays-mid-autumn-lantern-trail-closes-this-sunday-heres-how-to-catch-it-before-its-gone/), which wraps on 27 September, just ahead of race week.

Frequently Asked Questions

When and where is the +44 pop-up at Marina Bay Sands?

The pop-up runs from 5 to 11 October at unit B1-148, The Shoppes at Marina Bay Sands, opposite Yardbird Southern Table & Bar. The Plus44 Marina Spaceport capsule is also sold online at plus44.world.

What is Almave, and is it alcoholic?

Almave is a non-alcoholic blue agave spirit co-founded by Lewis Hamilton and Casa Lumbre's Ivan Saldana, made in Mexico using techniques adapted from tequila production. In Singapore it will be sold exclusively at Marina Bay Sands for one year.

Can I still get The Lewis cocktail after race week ends?

Yes. After the initial run from 8 to 15 October, The Lewis continues at a smaller selection of MBS restaurants, including CUT by Wolfgang Puck, WAKUDA and Paiza Sky Residence, through September 2027.

Sources and Method

This article is based on CNA Luxury's report published 21 September 2026 (cnaluxury.channelnewsasia.com), which cited Marina Bay Sands' own announcement of the same date, and corroborated against a separately reported account carried by Red Hot Singapore (redhot.sg) covering the same announcement. Race dates for the Singapore Grand Prix (9 to 11 October 2026) are as stated in these reports; Hot in SG has not independently obtained the official Singapore GP schedule and has not verified commercial terms of the Marina Bay Sands partnership, which were not disclosed in either source.