The self-serve froyo cup is making a comeback. Sogurt plans to open a 102-seat flagship at One Holland Village in December 2026, bringing back the swirl-it-yourself format eight years after its last standalone store closed.

According to the brand’s announcement on 14 October, the new store will pair a rotating wall of frozen yoghurt and soft-serve with a central toppings counter, an alfresco terrace and reformulated recipes. The opening month is confirmed in the announcement, but the exact day has not been shared.

TL;DR

  • Where and when: One Holland Village, December 2026. The exact opening date, unit number, prices and operating hours were not included in the release.
  • What to expect: A 102-seat flagship, up to 10 rotating froyo and soft-serve flavours, self-serve toppings and an alfresco terrace overlooking the pet park.
  • Before it opens: A peel-and-reveal activity on the store’s hoarding starts on 15 October, with flavour reveals, rewards and giveaways while available.

A return to the self-serve froyo bar

Sogurt began in 2010, when founder Lee Li Ping returned from studying in Los Angeles with the idea of bringing a self-serve frozen yoghurt experience to Singapore. Its first store opened in Bukit Timah, and the brand says it grew to 12 outlets at its peak.

The last standalone outlet, at The Star Vista, closed in 2018. This return is specifically a comeback for the standalone froyo-store format, rather than a claim that the Sogurt brand disappeared altogether.

The familiar part is choosing your own swirl and toppings. What changes is the setting: the new flagship is planned as a place to sit down with friends, rather than simply pick up a cup and leave.

Greek yoghurt, returning flavours and new additions

Sogurt says its tart recipes will use real Greek yoghurt, while fruit flavours will use real fruit purées with no artificial preservatives. Richer recipes will feature ingredients including Swiss chocolate and Bronte pistachios.

The announced returning flavours include Peach Mango Tart, OG Green Apple Tart, Strawberry Tart and OG Chocolate. Matcha and Black Sesame are among the new additions, alongside options the brand identifies as vegan: Pink Guava Sorbet and Açaí.

There will be up to 10 flavours at any one time, so the announced list should not be read as a promise that every flavour will always be available. Sogurt also plans seasonal flavours, limited-edition toppings and collaborations with local brands and creators.

The toppings are part of the draw

The announced toppings range from passionfruit and grape popping boba to biscoff crumble, salted caramel pretzel crunch, mini mochi and pistachio kunafa. Fresh fruit and popping candy are also on the list.

For the finishing touch, there will be salted caramel and warm chocolate from a chocolate tap. If choosing the yoghurt is the easy part, deciding where to stop with the toppings may be less straightforward.

A larger place to linger in Holland Village

The 102-seat space will include communal seating and an alfresco terrace overlooking the pet park. Sogurt describes an interior with bold colours and curved forms, following a rebrand with Parable Studio.

Takeaway froyo will be available, alongside merchandise such as bag charms and tote bags. The release welcomes visits with pets, but does not set out detailed seating or access rules; check directly before planning a visit with a dog.

What happens before opening?

From 15 October 2026, Sogurt says the hoarding at One Holland Village will host a peel-and-reveal activity. Stickers will uncover flavour and topping announcements, rewards and giveaways. The release does not specify quantities, redemption conditions or an end date, so availability should be checked on site.

For opening updates, check Sogurt’s official website and @sogurtsg on Instagram. For more neighbourhood additions, browse HotInSG’s new openings.

Frequently Asked Questions

When is Sogurt opening at One Holland Village?

The flagship is scheduled to open in December 2026. The 14 October announcement did not give an exact opening day.

Will the new Sogurt store be self-service?

Yes. The announced format includes self-serve froyo and soft-serve taps, with a rotating selection of up to 10 flavours and a central toppings counter.

How much will the frozen yoghurt cost?

Prices and the charging format were not included in the announcement. Check Sogurt’s opening updates rather than assuming a per-cup or weight-based price.

Will there be vegan options?

Sogurt names Pink Guava Sorbet and Açaí as vegan options. That does not establish that every topping is vegan or that cross-contact can be excluded; ask the store about specific dietary requirements.

What are the address details and opening hours?

The announced location is One Holland Village. The release does not provide a unit number or operating hours.

Can I visit with my dog?

The announcement mentions visits with pets and an alfresco terrace overlooking the pet park. Confirm the store’s pet-access and seating arrangements before visiting.

Source: Sogurt’s media release dated 14 October 2026. This article covers an announced opening, not a tasting review. Product image supplied by Sogurt via The Good Folks.